Pulsar primed for peak time advertising campaign

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Pulsar retailers can look forward to a spike of interest next week as the brand launches its pre-Christmas television advertising campaign.

The promotions build on the success of last year’s peak season sales drive, the company says. “Last year, Pulsar’s TV campaign proved so successful that it has decided to run an even bigger campaign this year to support its retail partners,” it adds.

The campaign, which focuses on Pulsar’s partnership with the World Rally Championship and its co-branded watch collection, launches on October 21, and runs through to December 7 aims to reach 10 million homes who have access to the Sky television and digital platforms.

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The TV campaign will be supported by Google pay-per-click activity designed to drive traffic to the Pulsar UK website, although the aim of the overall promotion is to drive customers to Pulsar retailers including F Hinds, H Samuel, department stores and independent retailers.

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