Swatch has launched a new collaborative timepiece with accessories and prop designer Fred Butler. The watch, presented in a frosted pyramid case, will be limited to 777 pieces worldwide with an RRP £178. Butler's work has been featured in music videos for Lady Gaga – who wore her telephone headpiece in the video for the song, Telephone – as well as The Gossip and La Roux. Her jewellery collection has been stocked with London retailer Kabiri and Butler has also designed window displays for Selfridges flagship on Oxford Street.
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