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Swatch launches Fred Butler limited edition
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October 16, 2012
Swatch has launched a new collaborative timepiece with accessories and prop designer Fred Butler. The watch, presented in a frosted pyramid case, will be limited to 777 pieces worldwide with an RRP £178. Butler's work has been featured in music videos for Lady Gaga – who wore her telephone headpiece in the video for the song, Telephone – as well as The Gossip and La Roux. Her jewellery collection has been stocked with London retailer Kabiri and Butler has also designed window displays for Selfridges flagship on Oxford Street.

Swatch has launched a new collaborative timepiece with accessories and prop designer Fred Butler. The watch, presented in a frosted pyramid case, will be limited to 777 pieces worldwide with an RRP £178. Butler's work has been featured in music videos for Lady Gaga – who wore her telephone headpiece in the video for the song, Telephone – as well as The Gossip and La Roux. Her jewellery collection has been stocked with London retailer Kabiri and Butler has also designed window displays for Selfridges flagship on Oxford Street.


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Flying Squad foil raid on Parmigiani boutique
NEWS Flying Squad foil raid on Parmigiani boutique

Scooter gang apprehended by team of waiting detectives.

Give the customer what they want
FEATURES Give the customer what they want

Wempe's Lynn Schroeder moves against the tide of servicing trends.

IN PICTURES Watches of Switzerland launch party
PHOTOS IN PICTURES Watches of Switzerland launch party

Watch industry and celebrities party at landmark 155 Regent St store.

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