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Swatch launches Fred Butler limited edition
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October 16, 2012
Swatch has launched a new collaborative timepiece with accessories and prop designer Fred Butler. The watch, presented in a frosted pyramid case, will be limited to 777 pieces worldwide with an RRP £178. Butler's work has been featured in music videos for Lady Gaga – who wore her telephone headpiece in the video for the song, Telephone – as well as The Gossip and La Roux. Her jewellery collection has been stocked with London retailer Kabiri and Butler has also designed window displays for Selfridges flagship on Oxford Street.

Swatch has launched a new collaborative timepiece with accessories and prop designer Fred Butler. The watch, presented in a frosted pyramid case, will be limited to 777 pieces worldwide with an RRP £178. Butler's work has been featured in music videos for Lady Gaga – who wore her telephone headpiece in the video for the song, Telephone – as well as The Gossip and La Roux. Her jewellery collection has been stocked with London retailer Kabiri and Butler has also designed window displays for Selfridges flagship on Oxford Street.


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Alexandre Meerson debut continues family tradition
NEWS Alexandre Meerson debut continues family tradition

Eponymous brand to be designed in Surrey and made in Switzerland.

EXCLUSIVE: UK retailers want to sell smart watches
NEWS EXCLUSIVE: UK retailers want to sell smart watches

Survey suggests watch retailers want to stock smart watches next year.

IN PICS: In the theatre at the Apple Watch launch
NEWS IN PICS: In the theatre at the Apple Watch launch

WatchPro takes you on a visual tour of Apple's smart watch launch.

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