Images from last week's event at Morton's on Berkeley Square
Three day watch industry event is underway at London's Saatchi Gallery.
Brand is marking three decades since it entered the watch market with release of 30 Monsieur de Chanel Platinum Blue models.
Pictures from the big anniversary celebrations in Belgium
Watchmaker expands special edition 60th anniversary range with re-envisaged version of its classic Altiplano.
Olivia Burton, Henry London and Larsson and Jennings are pressing retailers and consumers to get over their fear of square watches.
The exhibition charts 85 years of the Jaeger-LeCoultre Reverso with a presentation of pieces from throughout its history.
Mr Toulson heads a team of buyers at Aurum Holdings that uses Baselworld to assess watches that will find their way into Watches of Switzerland, Mappin & Webb, Goldsmiths and WatchShop, a group of stores that account for around one-third of the entire UK market with estimated turnover of over £600 million in 2016.
Shop run by Watches of Switzerland shows immersive experience offered at a Rolex monobrand outlet.
Global artists collaborate with Gucci to promote 2017 watches using Instagram memes.