Phantom adds online store to network of retailers

Phantom has added its own online store to a growing network of retailers in the UK that sell the fledgling British brand’s watches.

The web site offers Collection One, the first family of watches created by founder and chief designer Martin Russell.

Like its watches, the new web site aims for maximum simplicity for consumers and potential partners.

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“Following the appointment of new stockists early this year we felt it was vital in our brand development for 2015 to offer a new online store where people could buy direct from us wherever they are in the world. This will enhance the brand, giving us a new and improved online presence,” Russell explains.

Along with the web site, Phantom has also unveiled its latest marketing images, which feature model Zac Herdman, who has previously modelled for Apothecary87.

“This brings a slightly different look to the brand and gives the watches an edgy contemporary feel which will improve the visual content we offer on the site,” Russell says.

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