Personal shopper tool bolsters Watchfinder sales

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Watchfinder has increased its new visit ecommerce conversion rate by 1,900% and the per-visit value among new visitors by 960% through working with web agency Periscopix.

Periscopix began the project by studying Watchfinder’s Google Analytics data and segmenting it into new and returning visitors, with the differences in behaviour analysed and it was discovered that new site visitors were not able to easily find what they wanted.

To combat the problem Watchfinder introduced an online personal assistant service which it has dubbed the Giftfinder. The tool allows shoppers to search for watches by gender, price and style.

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The results show that visitors who interacted with the Giftfinder had an increased time on site by 168%, and number of pages per visit increased by 136%. The new visit ecommerce conversion rate shot up 1,900% and the per-visit value among new visitors increased by 960%.

Watchfinder co-founder Lloyd Amsdon said: “Periscopix have provided our business with the support and advice required through their unique approach to Google Analytics, tailoring and implementing a project specifically to our needs to ensure the correct reports are produced. The generated data has allowed us to respond efficiently and market more effectively, thus continuously increasing ROI and positively affecting the business. The team have endlessly poured their efforts into managing and supporting us throughout and are extremely knowledgeable, professional and friendly”.

 

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