Philip Poole, Baume & Mercier’s UK & Ireland brand manager, is joining Aurum Holdings.
He will join the management team of the flagship Watches of Switzerland store at 155 Regent Street.
Mr Poole’s last day at the Richemont-owned brand will be August 17.
The achievements of Mr Poole were recognised in 2015 when he made it into the WatchPro Hot 100 thanks to the work he and his team had put into growing the retail network for Baume & Mercier.
“We have successfully increased distribution with our major retail partners. These retailers have recognised our un-tapped potential as a luxury Swiss watch brand with a great heritage and perfectly positioned pricing, best placed as an affordable luxury gift for others or one’s self. This action coupled with increased advertising and great product launches has resulted in considerable growth which I’m very proud of,” he explained in 2015.
Before joining Richemont and taking the lead with Baume & Mercier in the UK and Ireland, Mr Poole spent six years as a brand director at Swatch Group.