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Peers Hardy takes three new brands to Baselworld

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Peers Hardy will be showing three new inhouse watch brands at Baselworld this month, where it will exhibit with a stand bearing its own name for the first time.

The UK watch and clock specialist will exhibit its fashion-orientated Pocket brand that launched in 2014, sponsoring WatchPro’s HOT 100 2014 publication and launching a modelling competition to find the Face of Pocket, who was revealed as Siana Hemmings at Christmas.

The world’s largest watch show will also be the stage for the company’s latest venture, Henry, a watch brand that explores vintage watch designs whilst offering a contemporary twist.

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The company will also be launching its Orla Kiely range of timepieces, created in conjunction with the fashion, accessories and homeware favourite.

Paul Harry, Peers Hardy sales and marketing director, said: “We are very excited to be launching our new brands at BaselWorld 2015, under our own banner. Pocket has certainly captured the imagination of everyone who has seen it and at Basel we will be building on that firm foundation. Pocket will be joined by Orla Keily, a household name in design, and Henry, London, vintage with a twist! We will also have some of our established, best-selling watches with us too.”

Peers Hardy will exhibit at Baselworld 2015 in Hall 2.0 – Stand A12.

Tags : baselworldbaselworld 2015henry gravesnew brandsorla kielypeers hardypocketpocket watch
James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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