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Peers Hardy cries Hooray for Henry at Baselworld

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Peers Hardy is celebrating a colossal Baselworld success story for its newly launch Henry London brand, that will see the British business expand onto the international scene.

Henry, a tribute to mid-sixties watch design in a number of bold colours, was born when one of Peers Hardy’s designers happened across a vintage watch engraved with the name Henry.

Peers Hardy, the UK’s largest independent watch and gift distributor, took the brand to Baselworld 2015 for the company’s debut as exhibitors and attracted interest from both the UK and, more tellingly, from international markets.

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Paul Harry, Peers Hardy’s sales and marketing director, told WatchPro.com that the reception for Henry London had been ‘beyond our wildest dreams’ with potential interest from 25 countries ranging from Australia, the Middle East and the Caribbean with as many as four distributors battling hoping to gain the rights for their market.

Henry London watches reproduce a mid-Sixties aesthetic with double domed lenses, curved dials and contoured hands. The brand breathes new life into the vintage look with a number of bold colour choices on the dial including plum, green and teal.

The collection begins with stainless steel models on leather straps at £75, stainless steel mesh bracelets from £89.95 going on to handsome chronograph models around the £150 price point.

Peers Hardy were also celebrating the reaction its new Orla Kiely Time brand of iconic 1960s and 1970s prints and distribution requests for its Pocket brand in Russia, South America and the Middle East.

Tags : baselworldbaselworld 2015henry londoninternational distributionnew brandorla kielyPaul Harrypeers hardypocket
James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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