Peers Hardy is continuing to add overseas distributors and retailers to its network for Henry London watches.
Henry London is entirely owned by Peers Hardy, making it a cornerstone of its strategy to maintain a mixed portfolio that also includes licensed brands such as Orla Keily and Radley; brands where the company only has distribution rights including Cluse and Paul Hewitt; and a private label business that uses the company’s manufacturing contacts in Asia to make products on behalf of retailers or fashion houses.
Henry London was launched at Baselworld in 2015, and quickly raced to sign distributors in dozens of countries around the world. The launch contributed to record turnover of £35 million in 2016 for Peers Hardy.
This quarter Henry London is launching online with luxury US department store Lord & Taylor last month. Last month it was introduced to the Philippines by new distributor TWS Asia.
It is also moving into the Middle East via a partnership with UAE watch and jewellery specialist Seddiqi.