Parmigiani Fleurier, who this week celebrated its launch in Rox, has announced a new Woman of Exception as one of its ambassadors.
The woman in question is Sara Kay, who is an art dealer, independent curator and Founder of the Professional Organization of Women in the Arts (POWarts).
The Women of Exception project was founded in 2006 and it aims to recognise women from around the world who have devoted their lives to fields as diverse as science, medicine, business, sport, art and culture.
A new watch from Parmigiani’s ladies’ collection is presented to each Woman of Exception, to honour of the philosophy they share with the brand and to recognise both parties’ common values.
A Middle East “Woman of Exception” announcement is scheduled for 2016.