Panerai has created new versions of its iPhone and iPad app, which can now be downloaded for free from the Apple Store.
The Panerai Catalogue application for the iPad is a new version an existing app. It has been enriched with updated content on new products, detailed technical information on the movements produced in house by Officine Panerai, new images and information on the history of the brand.
A key new feature of the iPad app is a store finder that allows users to locate the brand’s own stores, of which there are 40 worldwide. The boutiques are shown on a map with information about the design of the stores and which limited-edition watches each holds.
As for the iPhone app, the brand claims that it has been “completely revamped”. Users of the app will have access to news from the brand, can use the tool to communicate with boutiques by phone or e-mail and access detailed technical information on Panerai watches.
There is also a section of the iPhone app that offers free downloads of Panerai wallpapers and a memory game in which users can test their knowledge of the Panerai world.