Pandora has announced that it will host its first ever sale this winter in a move that marks the first official discounting by the brand.
The sale will launch on Boxing Day and will run until January 20. More than 200 lines will be reduced, with between 30% and 40% off. It is expected that Pandora will go on sale bi-annually from hereon.
The first ever sale will cover a number of Pandora’s product lines, including its charms and bracelets, stackable rings and interchangeable watches.
Peter Andersen, Pandora’s president for Western Europe, said: “This is the first time we have ever held a sale in the UK.
“Our collections are already known for affordable luxury; however we have decided to host an end of season sale, twice per year to be in line with other high street retailers. Over 400 new lines are added to the collections each year, so it makes sense to keep the product offering constantly updated and exciting for our customers.“
A number of Pandora’s UK retailers have voiced thier concerns having been previously unable to discount unsold or past season Pandora stock in their stores. Pandora launched its stock rebalancing programme in 2012, offering to take back Pandora collections from retailers to improve their stock mix, something the brand had "largely concluded" when it announced its Q3 financial results in November.
The brand announced that it would beging selling direct to consumers online last month. The brand said the move into e-commerce "marks an important milestone for our UK market" and that the nature of its products makes it very suitable for online sales.