Oris has opened its first monobrand store in the UK, a pop-up shop on London’s South Molton Street that will be the first store to showcase the 2018 novelties from Baselworld.
The pop-up, which is managed in partnership with Fraser Hart, will remain open until August this year.
South Molton Street is a prime West End pedestrianised location that runs parallel to Bond Street from from Bond Street underground station on Oxford Street to one of Mayfair’s main thoroughfares, Brook Street.
The pop-up is a place to explore the Oris brand and its 114 year watchmaking heritage. One of the highlights is an Oris mini museum featuring pieces personally selected by Oris chairman Ulrich W. Herzog.
It will also host a series of events for customers, partners and MyOris members.
“London is a world city and one of the most culturally and historically significant places on Earth. It is home to one of the most dynamic watch retail markets and attracts a wealth of domestic and international customers who know and love their watches. That’s why we have chosen to open Oris Pop-Up London and to take our 2018 collection to London first after Basel. We look forward to welcoming Oris aficionados, customers, members of the press and watch lovers to Oris Pop-Up London,” said Mr Herzog.