By Deepa Narwani
Zurich Airport is currently playing host to what it claims is "one of the biggest and most exciting watch exhibitions in the history of travel retail", celebrating Swiss watch brand Omega’s association with the Olympic Games.
During the Games passengers at Zurich Airport’s Airside Centre can visit a pop-up exhibition showcasing memorable Olympics moments as well as a temporary store selling a selection of Omega’s latest timepieces.
The 250sq m exhibition is divided into 10 areas highlighting elements of the Olympics and Omega’s involvement in the games. The 120sq m boutique will sit along an existing Omega outlet in the airport.
Omega vice-president and international sales director Raynald Aeschlimann said: “This year marks the 80th anniversary of the first Olympic Games at which Omega served as official timekeeper. It is a proud part of our legacy and we’re pleased that the exhibition at the Airside Center gives us a chance to share this adventure with huge numbers of travellers at Zurich Airport.”
Zurich Airport senior vice-president commercial Patrick Graf said that the exhibition was not only about selling the brand’s watches but also about telling and exhibiting "the exciting history of timekeeping".