Officine Panerai has become the latest Richemont watch brand to be sold on gentlemen’s ecommerce portal Mr Porter.
Panerai launched this week with a curated selection of 25 timepieces from across the brand’s Luminor and Radiomir collections, along with an Officine Panerai Table Clock.
“We are thrilled to be launching Officine Panerai, a high-end sport watch brand that epitomises true Italian heritage and design, alongside Swiss craftsmanship. As consumers yearn for something unique in style and aesthetic from a curated edit, alongside top customer service and advice – Officine Panerai’s iconic collections will give our growing fine watch category an entire new dimension of offering, which I’m sure our customers will be excited to explore,” says Toby Bateman, managing director, Mr Porter.
“Officine Panerai is delighted to be on board of the most globally recognisable online retail destination for men. The selected line-up of Luminor and Radiomir models is the perfect offer for all gentlemen in search of a high-end sport watch with a distinctive design,” adds Angelo Bonati, CEO for Panerai.
Mr Porter is part of Yoox Net-a-Porter Group, which is 50% owned by Richemont.