Florentine sports watchmaker Officine Panerai has announced it will be taking part in Fuorisalone 2016 during Salone del Mobile (Milan Design Week April 12-17).
The brand will be taking part with a city-wide exhibition entitled ‘Light in Time’ created by Moritz Waldemeyer.
The display will take place in three well-known locations in Milan throughout Fuorisalone 2016, with the exhibition of works inspired by the universe of Panerai: COG, MING and EGG56.
The three creations of the artist comes to life in an interplay of light and material, celebrating the fascination of time through a journey, which starts in the Spazio Rossana Orlandi at Via Bandello 14, continues to the Park Hyatt Hotel and ends at the Panerai boutique in Via Montenapoleone.
Officine Panerai has chosen Spazio Rossana Orlandi to display the work COG, a luminous installation consisting of cog wheels and iconic forms, inspired by time and by light. A presentation of watches from the brand’s Radiomir, Radiomir 1940, Luminor and Luminor 1950 collections will surround the work. These include several of the brand’s new models recently presented at the SIHH.
The display continues in the heart of the city, at the Park Hyatt Hotel, with EGG56, an egg-shaped work which, through a LED structure made without wires, displays alternating lights, colours and mechanisms on its internal and external surfaces.
This journey exploring the universe of the brand ends at the Boutique Panerai Milano, Via Montenapoleone 1, with MING, an installation which draws inspiration from antique Chinese vases and from the research carried out by the designer into these luxury objects and their evolution over the centuries.
For this edition of the Salone del mobile, Officine Panerai is demonstrating its commitment to the field of design and the search for new interpretations of the concept of time through collaboration with major designers with an international reputation.