O.W.L perches on the wrist of X Factor semi-finalist Murray

O.W.L Watches is celebrating its appearance on the wrist of X-Factor semi-finalist Lauren Murray.

Murray might have been ousted from the ITV show at the weekend, but she selected an O.W.L Harrogate to wear for a photoshoot in this week’s Now magazine, where she spoke about the show.

Charlie Gumley, O.W.L Watches sales manager, said: “We were delighted to see the Harrogate watch making an appearance in this week’s Now magazine and even more so being on the wrist of one of our favourite contestants of this year’s show.”

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It’s not the first time that an O.W.L watch has appeared in consumer magazines either, in August this year Harry Judd of McBusted appeared on the cover of Hello! magazine wearing an O.W.L Hastings with his wife Izzy.

At the time Gumley credited working with PR agency Black Diamond, which counts a number of watch brands among its clients, for getting its watch into print. The company’s stylist selected four of O.W.L’s gents watches and the Hastings made it into the final photograph.

Gumley added that O.W.L has had some powerful media coverage in the run up to Christmas this year, featuring in numerous gift guides as well as appearances in Now, Prima and In Style magazines.

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