Jean-Claude Biver urges multi-brand retailers to specialise or lose to watchmakers selling direct

Jean-Claude Biver urges multi-brand retailers to specialise or lose to watchmakers selling direct

Multi-brand luxury watch retailers need to focus on fewer brands or lose business to mono-brand boutiques and brands’ ecommerce sites selling directly to consumers, says Jean-Claude Biver, CEO of TAG Heuer and president of the LVMH Group Watch Division. In an interview to be published in the May edition of WatchPro, Mr Biver says that the


Baselworld creates 60-second video blast to remind absentees what they missed this year

Baselworld has blasted its global e-mail database with a video showing the highlights of this year’s exhibition in 60 seconds. The organiser appears to be rolling out a year-round marketing campaign to ensure that support does not dip further than in 2018 when the number exhibitors stood at around 700 exhibitors, half the number of

Fine watch and jewellery destination to help Yoox Net-a-Porter reach aim of €100 million in annual sales by 2020

Yoox Net-a-Porter Group (YNAP) believes it can increase sales of luxury watches and jewelry to €100 million by 2020, irrespective of Richemont completing its acquisition of the company. Richemont, which already owns half of YNAP, launched a bid for full control of the online retailer in January, saying it could add the full portfolio of its watch

Netflix star steps up to the mark as Kronaby’s first global brand ambassador

Contemporary connected watch brand Kronaby has inked a deal with Matias Varela, best known for his role in Netflix’s Narcos. The Swedish actor has also appeared in Assassin´s Creed, Point Break and the high-octane Swedish crime thriller Easy Money. Kronaby, which also hails from Sweden, is an early pioneer in quality connected hybrid timepieces. Its mission

Fondation de la Haute Horlogerie honours Cartier legend and Greubel Forsey founders

The Fondation de la Haute Horlogerie (FHH) in Geneva has honoured two legends of contemporary and historic watchmaking with its Hommage au Talent and Hommage à la Passion awards. The Hommage à la Passion award was given to Franco Cologni, current chairman of the FHH Cultural Council, but best-known for his 30 years of leadership at

Jury to decide whether Bulova infringed law over Apollo 15 watch marketing

New York-based watchmaker Bulova has found itself at the centre of a legal battle after a judge ruled that a case lodged against the brand can move forward. The case, which has been bought by Apollo 15 astronaut David Randolph Scott, challenges the rights of the Bulova and Sterling Jewelers, formerly known as Kay Jewelers, 

Bumper sales season from Tag Heuer and Hublot sees spike for parent group LVMH

Global watches and jewellery sales rose by 20% to €959m (£830m) for LVMH maisons in the first quarter on a constant currency and like-for-like store basis. The strength of the euro and other adjustments reduced the reported growth to 9% for the quarter from brands including TAG Heuer, Hublot, Bulgari, Chaumet and Zenith. The French

TAG Heuer unveils Apple Store-style concept at its latest showroom

TAG Heuer CEO Jean-Claude Biver and the watchmaker’s brand ambassador Bella Hadid were in Japan this week to unveil a world-first modular boutique concept in Ginza. The showroom has a large digital façade that can show rolling video-based promotions to passers-by on the street. Inside, the shop aims to immerse customers into the brand story

Audemars Piguet takes its first tentative step into direct-to-consumer e-commerce

Swiss watchmaker Audemars Piguet is opening an online pop-up boutique in partnership with The initiative marks the 143-year-old Swiss manufacturer’s first entry into e-commerce, but is unlikely to be the last. In January this year, François-Henry Bennahmias, CEO of Audemars Piguet, said: “2018 will be the test [for e-commerce]. 2019 will be the explosion.”