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Tuesday 21 November 2017
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2017 Watch Trends No.1: Innovative Materials
Panerai Lab-ID - Luminor 1950 Carbotech 3 Days shows how classic design is updated with new materials.
2017 Watch Trends No.2: Scarcity Sells
Richard Mille is the undisputed master of exploiting what economists call scarcity value.
2017 Watch Trends No.3: Steel is Golden
Despite costing around $500 per tonne, the watch industry has made steel into a desirable luxury material.
2017 Watch Trends No.4: Experience Counts
Top end brands are leveraging their commercial partnerships to offer money-can't-buy experiences to customers.
2017 Watch Trends No.5: In the Pink
There were signs of yellow gold making a comeback at SIHH, but rose/red/pink gold continues to shine.
2017 Watch Trends No.6: Still Feeling Blue
WatchPro could list dozens of brands that put blue dials at the centre of their collections.
2017 Watch Trends No.7: Lower the Barrier to Entry
Parmigiani's Tonda 1950, already the brand’s best seller, will be available in stainless steel for £7,950.
2017 Watch Trends No.8: Instagram Obsessively
Over 50,000 pictures and videos were shared from a trade show at which there were 40 exhibitors.
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