By Craig Heatly
Swatch has launched a new range of Swatch & Art timepieces, teaming up with French tattooist Tin-Tin and Swiss visual artist Emmanuelle.
Tin-Tin has designed three watches for the brand inspired by Japanese imagery. The New Gent Draconem features a detailed image of a dragon which works its way along the silicone strap and across the black plastic dial.
The other models, the New Gent Fired Snake and New Gent Waved Koi, feature images of a multi-coloured snake and a carp fish respectively.
Tin-Tin stated that he was “proud” of his partnership with the brand and added: “For me, Swatch upholds the reputation and affordability of Swiss watches, but does so in an affordable way.”
Emmanuelle Antille’s two contributions were inspired by the work of the Leu family, a family of tattoo artists and a photograph collection of tattoos.
His designs, the New Gent Dark Graft and New Gent Blue Craft, both feature elements of tattoo illustration. The watches also come in specially-designed sleeve packaging.
Antille chose to use patterns, tattooed by Filip Leu, and to work with the watch as a skin substitute.
Over the years, Swatch have worked with a number of artists including Keith Haring, Kiki Picasso and musician Moby. This new collection will be available from September 3.