New Metal.CH distributors to relaunch at LWS 2014

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The UK’s new distributor for oversized watch brand Metal.CH will be using the London Watch Show 2014 to re-launch the brand in this country.

Brand Avenue has recently taken on the bold Swiss brand in the UK and will be exhibiting the brand’s collection of time-only and chronograph watches, including models newly unveiled at BaselWorld 2014, at the show, held on July 6-7 at London’s Freemasons’ Hall.

Jody Jacobs, director at Brand Avenue, told WatchPro.com “We will be exhibiting with Metal.CH. Brand Avenue Ltd is excited to be the new official UK distributors of Metal.CH.

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“Metal.CH represents genuine Swiss-made and Swiss-designed oversized watches at reasonable price points.”

Jacobs is clear on the benefits of exhibiting at the UK’s only dedicated watch trade show, saying: “Our aim at the London Watch Show is not only to reconnect to independents that have previously stocked Metal.CH but also to attract new stores and clients, and re-launch the brand in the UK.”

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