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New call to crack down on Chinese gifting adverts

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The incoming Chinese leadership impacted watch retailers last week after requesting that jewellery and watch advertisements portraying gift-giving to bosses were banned following a similar move for TV and radio advertising earlier in 2013.

China is in the midst of a crackdown on anti-corruption in business with a focus on luxury jewellery and watch gifting, believed to be used to help facilitate and seal business partnerships and deals.

According to the Financial Times, shares in jewellery manufacturers and chains Chow Tai Fook, Chow Sang Sang and Luk Fook lost up to 7% in the second half of last week, while watch retailer Oriental Watch was down more than 8% and retailer Emperor Watch and Jewellery was down almost 13%, following the statement from China’s incoming president Xi Jinping.

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Along with the crack down on advertising, lower bonuses and job cuts among investment bankers risk impacting sales of luxury goods. In February this year China banned TV and radio advertising of luxury watches and jewellery as gifts, in particular those items marketed as gifts for businessmen, bosses or "leaders".

Tags : chinese luxury retail
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