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Movado Group hires specialist agency to grow market profile

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Movado Group UK is looking to ramp up the profile of three of its premium watch brands after hiring Black Diamond Luxury to manage its communication activities.

The PR specialist will represent the Movado, BOSS Watches and Coach brands in the UK with immediate effect.

Steve Brydon, commercial director of Movado Group UK, said: “Movado Group has been working closely with Black Diamond for several years and this is a natural progression to award them the PR contract as they have been media planning and buying since 2013. We now look forward to a stronger presence for our watch brands, BOSS Watches, Coach and Movado from a PR and product placement perspective.”

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Black Diamond is an award-winning agency based in the heart of Covent Garden and is retained by some of the world’s leading brands. It works with multiple fashion brands on a client and consultancy level, and are expanding their watch brand category.

Movado Group designs, manufactures and distributes watches from 10 of the most recognised names in watches and fashion: Movado, Concord, EBEL and ESQ Movado along with its Coach, HUGO BOSS, Juicy Couture, Lacoste, Tommy Hilfiger and Scuderia Ferrari licensed watch brands.

Tags : Black Diamond Luxuryboss watchescoachovadoprwatches
Andrew Seymour

The author Andrew Seymour

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