Moser & Cie. has officially announced a partnership with China’s JD.com that will see it sell its rare and expensive timepieces online.
The sustained expansion of emerging markets has also prompted many luxury watchmakers to embrace an online presence.
JD.com being the largest online retailer in China gives H. Moser & Cie access to the largest market for prestige watches in the world.
“This partnership is an extension of H. Moser’s existing business network. We are already talking together about developing unique and ground-breaking services and products, all of which will make for an incredible user experience. I believe that more brands will follow our experience and benefit from it. We are entrepreneurs, and we love working with entrepreneurs who challenge traditional business models and take risks.” said Edouard Meylan, CEO of H. Moser & Cie.