Online shopping

Month-on-month online sales growth at 10-year high

Summer weather in April is being cited as the reason behind the strongest April-to-May growth in online sales witnessed in 10 years.

The IMRG Capgemini eRetail Sales Index has revealed that May also displayed the strongest year-on-year growth in online sales (17%) seen since June last year.

The average basket value year-to-date has also increased from £78 in 2015 to £81 in 2016.

The annual growth in sales via smartphones continues to significantly outperform those made by tablets, with 79% growth for smartphones and 5% for tablets in May.

Tina Spooner, chief information officer at IMRG, said: “Uncertainty around the EU referendum doesn’t appear to have had any impact on the UK e-retail sector, with the latest results from the IMRG Capgemini Index revealing strong growth in online sales during May.

“Year-to-date, online sales have grown 14.5%, well ahead of our 11% growth forecast for 2016, while sales via mobile devices continue to grow at twice the overall market rate.”

James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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