Montblanc to host gala event for Beijing flagship

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Montblanc is set to host a gala event tomorrow evening to celebrate the opening of its biggest worldwide concept store in Beijing, with an expected number of celebrity guests including Nicholas Cage, Naomi Watts and Jessica Alba.

The new four-storey space is located in the Sanlitun area of Beijing and is a contemporary store that is also be Montblanc’s largest flagship retail outlet.

The brand is set to showcase its Collection Princess Grace de Monaco, designed in homage to Grace Kelly, as well as its jewellery and pen collections.

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Montblanc is set to recreate the streets of Monaco outside of the store for one night only as part of the launch.
 

 

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