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Michael Kors creates next generation smartwatch in revived Runway style

Michael Kors Runway Smartwatch

Michael Kors has brought back its Runway watch design for AW18, and is using the popular style for the unisex line-up of smartwatches.

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The Runways is the latest smartwatch announced by Fossil Group, which has moved each of its licensed and directly-owned watch brand onto a new generation connected platform that includes heart-rate tracking, swimproof functionality, NFC-based contactless payments and untethered GPS so that the watch keeps all its functionality even when it is out of range of a smartphone.

The Runway has also been given a more sporty silicon strap,  move that takes it even closer to a head-to-head battle with Apple Watch.

“I’m excited about adding our signature Runway style to our already exceptional lineup of smartwatches made in collaboration with Google to feature the latest wearable technology and the Google Assistant,” says John Idol, chairman and CEO of Michael Kors. “With the new features and benefits, Michael Kors Access smartwatches ensure that our customers can now be more connected than ever before.”

Equipped for your every need, the Runway smartwatch features new digital dial designs that connect to and visually show your heart rate, making it easy to measure and track.

Additionally, updates to the My Social app—a feature that allows users to showcase their Facebook and Instagram photos right on their watch dials—will allow you to customize your social photo dials with Michael Kors-themed stickers.

Powered with Wear OS by Google and the Qualcomm Snapdragon Wear 2100 SoC, the new Michael Kors Access Runway touchscreen smartwatch is compatible with both iPhone and Android phones.

The 41mm x 50mm watches will run for a full day between charges. Prices range from £269 for steel models on a silicon strap to £449 for a version with a ceramic case and bracelet. Steel case and bracelet models cost £349.

Tags : fossil groupmichael korssmartwatches
Rob Corder

The author Rob Corder

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