Maurice Lacroix’s Barcelona keepy uppy contest is an online smash

Maurice Lacroix and FC Barcelona have created the world’s longest online participative ‘juggle’, where participants shared videos of themselves juggling with a football.

The company has expressed its thanks to all the participants for their engagement and creativity, and for sharing more than 500 juggling videos from 35 different countries. It worked with a panel of experts from FC Barcelona to select nine winners from those who entered.

The watch brand said that the ‘Juggle Challenge’ campaign has offered a unique experience to all football fans across the world, enabling them to share their skills and creativity and create a virtual community of ‘jugglers’.

It considers the digital achievement to be impressive considering that the campaign had a final reach of over 43 million people, which is 153 times more than Maurice Lacroix’s current social community. Moreover, the campaign generated 725,000 interactions and 283,000 clicks to the website.

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