Maurice Lacroix and FC Barcelona have created the world’s longest online participative ‘juggle’, where participants shared videos of themselves juggling with a football.
The company has expressed its thanks to all the participants for their engagement and creativity, and for sharing more than 500 juggling videos from 35 different countries. It worked with a panel of experts from FC Barcelona to select nine winners from those who entered.
The watch brand said that the ‘Juggle Challenge’ campaign has offered a unique experience to all football fans across the world, enabling them to share their skills and creativity and create a virtual community of ‘jugglers’.
It considers the digital achievement to be impressive considering that the campaign had a final reach of over 43 million people, which is 153 times more than Maurice Lacroix’s current social community. Moreover, the campaign generated 725,000 interactions and 283,000 clicks to the website.