Maurice Lacroix has triggered a world-wide mystery treasure hunt that will lead contestants all the way to Baselworld in March where they might win the very first unit of a major launch for the brand, the Aikon Automatic Chronograph Limited Edition.
The starting pistol for the hunt was fired at SIHH last week, and will now travel across four cities on three continents as well as online.
In each city, a series of four clues will be revealed through the Maurice Lacroix Facebook and Instagram pages.
Solving the clues will lead people to a secret location, where they will find a black and yellow box. Inside each box is a plane ticket and a stay in the town of Basel during the watch fair.
Once at the exhibition, the four winners will participate in the final step of the #CHASEYOURWATCH challenge in the form of an escape room game.
If they win, all four contestants will receive the four first pieces of the AIKON Automatic Chronograph Limited Edition. This 500-piece series is an e-retail exclusive, black- PVD, 44 mm timepiece, further details of which will be revealed during Baselworld 2018.