Maurice Lacroix’s digital agency netted a social media success for the brand when an online campaign with partners FC Barcelona reached 42 million fans worldwide.
Digital Luxury Group, Maurice Lacroix’s global social media partner, implemented the brand’s recent Unique Fans Watch campaign that saw the stars of FC Barcelona design their own Maurice Lacroix Pontos S Extreme watches and members of the public invited to submit their own designs to be in with a chance of winning their bespoke creation.
A single Facebook post within the campaign generated more than 13,000 shares, a new record for the brand.
Samantha Jelin, Digital Luxury Group’s head of client services, said: “Successfully activating the campaign across Maurice Lacroix’s social platforms was just the start. By establishing visibility directly on FC Barcelona’s platforms, we were able to amplify the reach exponentially”.
The design sessions with the FC Barcelona players took place in a custom-made design studio at the famed club’s Camp Nou stadium and were filmed as part of the multimedia campaign. Designs from the public were submitted via a microsite.
Digital Luxury Group utilised Maurice Lacroix’s 87 million-strong Facebook following to promote the campaign with one post being viewed two million times, liked by 150,000 and shared by over 13,000.
David Rofeh, Maurice Lacroix’s international marketing director, explained that the campaign seemed to capture the attention of potential customers, saying: “Most importantly, we documented a dramatic uptick in inbound price requests and store locator searches, reflecting a strong intent to purchase. This translated into a significant increase in sales.”
The campaign also resulted in 11,000 new social media followers for Maurice Lacroix, that states it produces 90,000 watches annually.