TAG Heuer is reaffirming its motorsport credentials with a massive exhibition at next week’s Geneva Motor Show.
TAG Heuer will also be unveiling two new TAG Heuer Carrera calibre 1887 chronographs and an exclusive limited edition red and black Formula 1 as part of the 1,000m2 exhibition stand to celebrate 30 years of its partnership with McLaren, the longest collaboration between a watch brand and a Formula 1 team.
The stand will outline the brand’s long history of associations within motorsports including Formula 1, Rally, Endurance and being one of the founding partners of the FIA Formula E series.
This year also sees TAG Heuer return to the legendary Le Man 24 Hours in the LMP1 with Nissan’s GT-R LM Nismo.
During the exhibition the late, great Aryton Senna will be posthumously named as a mentor to the brand’s Pantheon of Ambassadors.