Luxury watch sales drive David M Robinson sales up 25% in fourth quarter

David M Robinson website

David M Robinson says sales increased by 25% in the fourth quarter of 2016 as its luxury watch portfolio pulled in customers.

The Liverpool-based fine jewellery and watch business, which has stores across the UK including Manchester and London, told Insider Media that the post-Brexit fall in the value of the pound, which temporarily made luxury watches around 25% cheaper in the UK than other Western markets, had encouraged people to spend.

“The performance in our showrooms was exceptional helped of course by currency weakness and increasing tourist traffic in our London, Manchester and Liverpool showrooms,” David M Robinson managing director, John Robinson, told the business news site.

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The company’s latest accounts, filed at Companies House, showed 2015-16 revenue reached £20.21 million, a small increase over the previous financial year’s £20.02 million. But this figure pre-dated the fall in the value of sterling triggered by Britain’s vote to leave the EU.

This month (January), the company re-launched its website, which aims to bring the quality of the retail environment enjoyed by customers in its stores into the online world.

“Our new website reflects our ongoing commitment to providing every client with the best possible experience at every step of their David M Robinson journey,” the company says in a blog describing the website upgrade.

“The new DMR website has been intricately crafted to create a visually appealing, user friendly digital experience, that is accessible on a variety of platforms. The new design is easy to navigate, allowing users to discover our range of in house designed jewellery and explore our extensive luxury watch collections,” the company adds.

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