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Luxury Swiss watchmaker looks to cash in on Pokémon craze

JAPAN-FESTIVAL-DANCE

Luxury Swiss watchmakers might not be the obvious businesses to partner with Japanese gaming sensation Pokémon, but that is precisely what RJ-Romain Jerome is doing later this year.

Details are still under wraps, but the watchmaker has teased the market with news that it has been planning a collaboration with The Pokémon Company for several months, and will be collaborating on a limited edition launch of 20 timepieces this autumn that will incorporate “Pokémon DNA”.

The release comes as the Nintendo-created family of pocket-sized animated monsters celebrates its 20th anniversary, and will benefit from the explosive growth of Pokémon Go, a smartphone-based augmented reality game.

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rj-romain-jerome-super-mario-brosThis isn’t the first collaboration between RJ-Romain Jerome and a Nintendo computer game character. In the run up to Christmas last year, the company created a Super Mario Bros. watch that combined Swiss watch craftsmanship with iconography from the game.

A limited run of 85 units were created, with sold for over £10,000 each.

The company has previously created playful watches themed with a Batman Dark Knight design and featured vintage computer game Tetris on the face of another collection.

Tags : collaborationPokémonPokemon GoRJ-Romain Jeromeswiss watches
Rob Corder

The author Rob Corder

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