TAG Heuer CEO Stéphane Linder and brand ambassador Leonardo DiCaprio hosted a party to celebrate the opening the brand’s new Paris flagship boutique and the 50th anniversary of its iconic Carrera line. TAG Heuer also announced plans to open another 20 boutiques in 2014.
Last week, the luxury Swiss watchmaker threw a party at its newest flagship boutique at Paris Opera. A host of celebrities from around the world joined TAG Heuer CEO Stéphane Linder and the brand’s star ambassador, actor Leonardo DiCaprio, at the party.
The opening of the new flagship boutique near Opera Garnier and the 50th anniversary of the iconic Carrera line of racing-inspired sports watches and chronographs were the reasons behind the celebrations.
The new TAG Heuer shop, situated at 12, Boulevard des Capucines, is a 120 metre squared site made from glass, steel and exotic wood, nestled between Bucherer Paris and Cartier.
A selection of motor stars also attended, including race-car driver Margot Lafitte, who shared the stage with Stéphane Linder, World Rally Champion Sébastien Ogier and Franco-Swiss F1 driver Romain Grosjean.
Linder said: “TAG Heuer is on a roll. Paris Opera gives us 180 boutiques in 57 countries, with another 20 set to open in 2014, including a third Paris flagship on the Champs-Elysées. "We’ve opened more stores recently than any brand in luxury, and we’re just getting started.”