Larsson & Jennings hopes to build bridges with independents at CMJ buying meeting

Larsson and Jennings Norse Ray Sundial from the summer collection.Larsson and Jennings Norse Ray Sundial from the summer collection.

Larsson & Jennings, which began life as a direct-to-consumer e-commerce watch business, is hoping to expand its distribution network this year.

The company recently appointed Paul Nolan as head of sales to watch retailers, and he will be at the Birmingham Hilton Metropole Hotel this weekend pitching Larsson & Jennings to Company of Master Jewellers members at the group’s summer buying meeting.

Larsson & Jennings understands that retailers consider not only the style and quality of watches from any brand, but also the service and support on offer.

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“We support in-store with luxury POS as well as providing extensive training and development to store staff so they gain a full understanding of the brand,” Mr Nolan tells WatchPro. “We also offer co-op marketing.”

It also helps for a watch brand to already have a significant following and Larsson & Jennings, thanks to its early years as an e-commerce focused brand, already has considerable reach among millenials.

“As a young brand we have strong social media following with 158,000 Instagram followers, 90,000 Facebook, 10,000 Twitter and an email database of over 100,000,” Mr Nolan reveals.

“The brand has created a strong foundation of loyal followers. With dedicated PR agencies in the US, UK and Asia we regularly featured in top tier press and digital publications,” he adds.

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