Kronaby has opened a UK subsidiary office and appointed a full time brand director.
Paul Nolan will oversee development of the business as brand director. He was previously head of sales for watch retailers at Larsson & Jennings and has launched several watch brands into the UK market in previous roles at Swatch Group & Casio.
Swedish company Kronaby makes mid-market connected hybrid watches that look and feel like quality analogue timepieces but work with a mobile phone app to deliver functions like activity tracking, camera phone operation and geo-tagging.
“The hybrid watch market is ever growing and consumers are demanding quality connected products that Kronaby are perfectly positioned to fulfil. From day one our mandate has been ‘Connected. Not Distracted’, our watches provide the user with a beautiful, classic timepiece that offers cutting edge technology which adapts to the users daily needs whilst cutting down on unnecessary screentime,” a spokesperson for Kronaby says.
“Kronaby believe that the time is right to capitalise on the positioning of our existing UK distribution channels with further growth planned into 2018 and beyond. The coming year holds some exciting opportunities for Kronaby such as teaming up with bPay, Barclays’ wearable payments technology solution, and we look forward to developing a strong partnership with them,” the company adds.