Kennett Watches is celebrating a double launch, having been snapped up by Asos.com, while simultaneously launching its first watch for the women’s market – a scaled-down version of its bestselling gents’ Savro chronograph.
The brand has launched on Asos with four timepieces: two men’s watches from the Savro collection and two of its larger cushion-shaped Challenger watches.
The brand’s founder Tom Kennett was approached by the online retail giant’s buyers after they found the brand on Twitter.
“We were tremendously happy with the launch,” he said. “They found us on Twitter in December last year, we met with them in January and our watches were online only a few weeks later.”
Kennett liaised with DM London which heads up Asos.com’s watch section during the process.
The brand is also continuing its drive in the UK market with its new women’s model – the Lady Savro – a 34mm timepiece made in rose gold PVD and decorated with Swarovski Elements on its mother-of-pearl dial.
Kennett said of the new watch and market entry: “I launched my brand thinking that we would just cater for the male market however we have been increasingly told by the female partners of our male customers that Kennett watches were wanted in female varieties and in particular a smaller, feminine version of the Savro watch would be very well appreciated.
“After several months of development we are really pleased with the result of our first ladies model and excited to see how the Lady Savro performs for us – the initial reaction has been tremendous.”
The watch is powered by a Miyota chronograph movement – the same type used in the rest of the existing Kennett fashion watch collections – and will retail for about £270.
The brand plans to launch a new women’s model each quarter for the rest of 2012, with collections set to include a ceramic model and a female version of the brand’s Altitude model.
Kennett also gifted one of its Lady Savro watches to Britain’s Got Talent judge Alesha Dixon, who has become the first female celebrity to wear the brand.