Kennett grows UK operations to meet demand

Kennett is set to expand its UK head office operations in line with growing demand at home and abroad, which was boosted by its presence at the London Watch Show.

The British watch brand has been snapped up by the Watches of Switzerland e-tail arm and Watches2u.com and credits planned operational growth with "unprecedented" demand for products.

A presence at a number of trade shows this summer was said by the brand to have helped boost awareness and its appearance at the London Watch Show in July was said to have a driven a "particularly favourable response", securing interest from high profile retailers including Watches of Switzerland online, Watches2u.com and some other retailers, which the brand has not yet revealed.

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Founder Tom Kennett said: “We were delighted by the quality of the audience at the London Watch Show – we had top level buyers from top names in the industry coming to our booth and we were very pleased that they were further aware of our brand, often in some detail and that we could meet the right contacts to secure further target retail partners. We are proud to have secured further great names online like Watches2u.com and Watches of Switzerland and we have more names to announce over the coming weeks.“

The brand has continued to also receive interest from abroad and new agreements have been signed with new partners to bring the brand to countries, such as Russia. Kennett said: “There is great demand abroad for British designed brands and we have noticed an upturn in interest from countries like Russia, America and continental Europe. While trading with some of these countries has its logistical challenges and differences, we always knew the brand would have huge export potential and we predict 2014 will be a great year for us internationally.”

To help accommodate the growth of the brand it has also increased its team at the head office in Glasgow, with additions in marketing, social media, brand development, accounting and logistics. Kennett commented: “We are building a great team and are gearing up for growth, we have to have that in place increasingly. Top clients mean greater demands and we have to be prepared for their requirements – from shipping the right products at the right time, to backing up their marketing plans with customised displays or graphics. We are also becoming very integrated, both vertically and horizontally and as an example this has led us to the launch of our sister company RED Media, which is now handling our digital marketing and social media requirements. We see great strength in our structure as it is developing.”

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