Ingersoll watches, which were re-launched in the UK by the brand’s owner Zeon in 2016, are enjoying phenomenal growth across the UK, according to the company.
Department store John Lewis has become the latest addition to a growing list of retail partners for the brand. It will launch the brand in store and online on March 1.
“This year has already seen significant additions to the list of retailers all benefiting from the proven sell through of this unique brand proposition,” says Katherine Giberson, Zeon UK sales manager.
“To have such a respected, flagship store group like John Lewis supporting Ingersoll, makes us very proud of what we have achieved with this true original heritage brand. The Ingersoll core brand values of offering uniquely designed watches of the highest quality, at very affordable and competitive prices make it the perfect fit for John Lewis and their discerning customers,” she adds.
Zeon believes that Ingersoll is making a mark because there are too many generic watch brands that look the same and market themselves the same way.
“Moving away from the everyday aesthetic we have become accustomed to from a number of non-descriptive “me too” social media generated brands, Ingersoll is perfectly aligned with the growing appetite for individualism in design and connecting core brand heritage values with those of their consumers,” Ms Giberson suggests.
Other Ingersoll stockists include Selfridges, Chisholm Hunter and Goldsmiths.