Jay-Z releases watches with Hublot

Hublot and musician Jay-Z are collaborating on a pair of watches for the Shawn Carter Collection, a nod to the mogul’s real name.

The Shawn Carter by Hublot 45mm timepieces come with black alligator straps and are offered in yellow 18K gold and black ceramic. Part of a larger menswear line, A New York Holiday, they will be available at the exclusive department store Barneys starting November 20th. 25 percent of the line’s earnings will benefit Jay-Z’s charity, the Shawn Carter Scholarship Foundation.

In a press release, Jay-Z stated: “With this project, Barneys New York, the participating labels and I were able to take the sleekness, energy, and innovation and translate that into quality timeless pieces. Everything that encompasses a ‘New York holiday’ – the items chosen and the amazing designers that participated – represents a perfect example of a unique and groundbreaking collaboration that I hope demonstrates how inspiring New York has been to me.”

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Hublot CEO Ricardo Guadalupe added: “After having been the first luxury watch brand to enter the world of soccer as Timekeeper of the World Cup in 2010, the first to enter basketball with the partnership with Miami Heat and the LA Lakers, the first luxury watch brand to have partnered with Ferrari, we are now the first luxury watch brand to become a partner of one of the icons of music. Together with Jay-Z, we believe that we have always been the first, different and unique.”

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