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Jaquet Droz embarks on new chapter in China with store launch

Swiss watchmaker, Jaquet Droz, has opened a new boutique in the Chinese city Xi’an.

The opening of the Xi’an boutique on July 6 solidified a history with China that the Jaquet-Droz family first began to write 280 years ago.

Housed within the SKP mall, the location has the dual purpose of emphasizing this common heritage while keeping with the modern spirit of the 21st century.

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The use of contemporary materials was preferred for the sixth Jaquet Droz boutique in Western China with large, open spaces being used to encourage visitors to explore the boutique freely.

For the launch event, Christian Lattmann, CEO of Jaquet Droz, David Lu, vice president of Jaquet Droz in China and Gary Lee associate director of the SKP Beijing Watches and Jewelry Department all gave speeches at the event commenting on the shared history between the watchmaker and the country.

Throughout the boutique’s layout, Jaquet Droz has exhibited the main timepieces that illustrate its three central themes, Automatons, Ateliers d’Art and Grande Seconde.

At the opening, collectors and friends of the brand were able to discover rare pieces, as well as some of the most recent creations, such as the Grande Seconde Skelet-One, the Grande Seconde Ceramic “Clous de Paris” and the Lady 8 Petite.

These pieces have been featured as part of an exhibition entitled ‘Story of the Unique’, which will be on display until July 14.

Xi’an was once the capital of China and was then called Chang’an. Present day Xi’an still ranks among the ten largest Chinese cities, with more than eight million inhabitants.

Tags : boutiquechinajaquet droz
Alex Douglas

The author Alex Douglas

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