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Jaeger-LeCoultre takes over Harrods window displays for pop up to launch Polaris collection

Jaeger-LeCoultre is halfway through a month long exhibition at Harrods in London to launch its 2018 Polaris collection.

The watchmaker is one of the anchor brands at Harrods’ recently refurbished and expanded Fine Watch Room, with a prime position on the department’s ground floor.

Throughout June, Jaeger-LeCoultre has taken over the windows on Brompton Road to promote the Polaris watches, which are a modern interpretation of timepieces first introduced in 1968.

 

 

The 2018 family includes a three-hand automatic, a chronograph and a chronograph world time, as well as two models with a stronger vintage feel: the Jaeger-LeCoultre Polaris Date and the Jaeger-LeCoultre Polaris Memovox.

The full Polaris collection will be showcased at Harrods along with several notable vintage pieces and contemporary models from other collections including the Rendez-Vous Tourbillon, Rendez-Vous Celestial, Master Gyrotourbillon and Geophysic Tourbillon Universal Time.

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