Hamilton watches have appeared in 450 movies since 1932, according to the Swatch Group-owned brand.
But big money in the entertainment world is moving towards streaming services, and Hamilton is not going to be left behind.
Its next high profile association will be with the upcoming Jack Ryan series, which will start on Amazon’s Prime Video from August 31.
The latest outing of the action hero created by Tom Clancy will reach a potential audience of 100 million subscribers around the world.
The former CIA analyst-turned-kickass-crime-buster will keep time using a Hamilton Khaki Field Auto Chrono.
The 42mm stainless steel model houses a Swiss-made H-21 automatic movement is PVD coated in full black with a black rubber strap.