IWC Schaffhausen has announced a global advertising partnership with Hollywood superstar Bradley Cooper.
The Swiss luxury watch company says that it is the first time that it’s produced such an extensive, worldwide, omnichannel, online and offline campaign with a single ambassador.
The actor, whose acting credits include Silver Linings Playbrook, The Hangover and American Hustle, has been shooting the campaign for IWC in the desert outside Los Angeles.
Scenes include Cooper on a motorbike and in front of a vintage aeroplace, which are images that the brand hopes will appeal to its target demographic of free-spirited individuals.
The advertisements centre around the Big Pilot’s Watch Edition ‘Le Petit Prince’, which is one of the brand’s most iconic watches.