IWC Schaffhausen has added the Singapore International Film Festival to the list of movie-related sponsorships from around the world that already includes festivals in New York, Zurich, London, Angoulême (France), Dubai and Beijing.
Each partnership is forged under the marketing slogan: For the love of cinema from the luxury watch brand.
“We are pleased to be the Official ‘Festival-Time’ Partner of the 26th edition of the Singapore International Film Festival. For years now, we have been involved with the film business, and this significant partnership underscores our increasing commitment to the world of filmmaking and the South East Asia region. The worlds of watchmaking and film have a lot in common, as they are both steeped in tradition and pioneering spirit. The creation of master¬pieces, be they timepieces or films, is based on skill and expertise. Films are about storytelling and so are IWC watches,” says IWC CEO Georges Ker n.
Along with event sponsorship, IWC also promotes itself through ambassadors linked to the glamour of the movie world including Hollywood stars Cate Blanchett and Christoph Waltz as well as the cele¬brated Chinese actress Zhou Xun.
“The shared values between the world of luxury and film are abundant. Both worlds are enriched with evocative stories of inspiration and experiences. This partnership is the start of a wonderful collaboration that is aligned to IWC’s long-standing commitment to filmmaking. I am pleased that we are supporting an important event that recognizes and honours the passion and endeavours of filmmakers across South East Asia,” says Managing Director of IWC South East Asia, Matthieu Dupont.