By Craig Heatly
IWC has opened a new store within the luxury shopping destination Avenue, house within the Eithad Towers in Abu Dhabi.
The Avenue space is already home to a number of high end watch brands including Cartier, Hermes and Mont Blanc.
The store has been designed by IWC’s in-house architects in-keeping with the store’s familiar and elegant surroundings.
IWC’s chief executive Georges Kern said: “Its all about creating an atmosphere where our customers feel at home and enjoy the same IWC experience no matter where they visit us.”
The brand will show its mainline collections as well as its Top Gun range and the Portuguese Collection. The store will also house exclusives and special editions.
“It’s no coincidence that we chose Avenue at Eithad Towers. It is a perfect match and positions the brand in an environment as outstanding and exceptional as our products,” added Kern.
The Swiss watch brand recently opened a flagship store in New York City as well as a further two boutiques in Paris and Macau.