IN PICS: Mappin & Webb reopens Regent Street flagship

Mappin & Webb reopened its flagship boutique on London’s Regent Street last night and introduced its new ambassador, actress Gabriella Wilde.

The Aurum Holdings-owned watch and jewellery retailer re-opened at 132 Regent Street after an extensive refurbishment which sees the introduction of a Patek Philippe shop-in-shop and the ground floor space dedicated to watch brands including Rolex, Chopard , Longines and TAG Heuer.

Wilde, the up-and-coming star of the films Carrie, The Three Musketeers and Endless Love, is the new face of the luxury retailer’s Mappin & Webb Forever since 1775 campaign. She is also the brand’s first brand ambassador.

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Aurum chief executive Brian Duffy added: “A focus for the campaign was to have an ambassador who represented the image of Mappin & Webb as sophisticated, elegant, feminine and contemporary. Gabriella is the perfect choice.”

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