IN PICS: Frost of London launch Jacob & Co shop-in-shop

Luxury watch retailer Frost of London opened its new Jacob & Co shop-in-shop at a glittering party on London’s New Bond Street last week.

Ella Eyre entertained an exclusive guest list which included David Haye, award-winning stylist Errol Douglas and singer Melissa Steel.

The first 39 ladies to arrive on the night received a chip to try their luck on the roulette tablet provided by Maxim Club, with a spot prize of a 18ct white gold evil eye diamond bracelet from Jacob & Co.

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Guests also had the chance to view unique Jacob & Co pieces and the brand’s incredible Astronomia Tourbillon timepiece. Pink champagne flowed courtesy of Lansons Tsarine while Parisian restaurant Aubaine served canapés.

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