ICG to improve global supply chain efficiency

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Watch distribution company Inter City Group has launched into a global restructure that will cut out the UK office when dealing with international markets.

Previously the group, which manufactures and distributes branded watches, has run its international dealings through the UK offices but now distributors in countries outside of the UK will deal directly with the factories.

Inter City Group has said that the strategy will help it to push further into global expansion as the process of watches reaching international retailers will be speeded up and made more efficient.

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Inter City Group UK group brands sales manager Stephen Reece-Raybould explained: “Where as we [Inter City Group in the UK] would have supplied a distributor in France or Italy, that distributor will now get it straight from the factory, either produced by us in the Far East or Swiss Watch Group in Switzerland.”

The group has slowly been introducing the restructure changes to its supply chain over the past year but the restructure was officially actioned at BaselWorld last month.

The international business is headed up by Inter City Group export manager Tony Harris.

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