By Hallie Engel
Ice-Watch opened a new flagship store in Amsterdam on July 19th and celebrated with a party on August 21st.
Already a popular brand in the Netherlands, Ice-Watch timepieces are available at over 380 stores in the country. The new location is in the heart of Amsterdam’s old quarter, and is a short distance from the city’s famed canals.
Paul Simons, head of Ice-Watch distribution in the Netherlands, stated: “We are very proud to have opened the first Flagship store in the Netherlands. Not only does it show the full brand experience, it also conveys an important message: we are here to stay."
The new Amsterdam location is the 7th Ice-Watch flagship store, following openings in Barcelona, Geneva and Paris.
